Pricing

Studies still show a strong reluctance of companies to deal with price. However, the price with the greatest leverage effect on profit compared to other marketing instruments must be given special status and attention precisely for this reason.

In order to achieve the desired effects, a consistent strategy is required, which we implement in price management as a process over several phases.

Focal points are the type and manner of stored and processed price information, the company-specific price target system, the basics of cost-, competition- or benefit-oriented pricing, benefit identification and argumentation, knowledge of the buying centres as well as the structure and processes running in the selling centre for multi-dimensional or multifunctional communication with the buying centre of your customers.

We will also intensively discuss unusual approaches, as you should not pay for your customers’ negligence: backward or underdeveloped marketing with unprofessional planning on the supplier’s back and a lack of sales excellence.

Have you ever thought of designing and conducting a customer audit?

A sustainable increase in the customers’ willingness to pay takes time, as basics and values have to be created and communicated.

We are looking forward to you – look forward to long-term valuable customers.