CRM, SPM, SRM

CRM puts effectiveness in the foreground.

With SPM and SRM, we give you options for increasing connectivity to the point of varying degrees of integration and accompany you in the phases that are strongly based on trust. We define and optimise your customer journey and blueprints. In the course of this, you will experience increasing efficiency through concentrated customer orientation, thus creating the desired value in a targeted manner.

Our keywords in the context of Customer Experience Management are “benefit identification”, “performance level = performance expectation” (only the desired performance: not too little and not too much) and “comparative competitive advantage” (effectiveness and efficiency as complementary elements of an effective competitive advantage according to Klaus Backhaus).

SPM and SRM can be applied by the supplier as well as by the buyer or jointly together. As a supplier, you stand out from your competitors. As a buyer, you can concentrate on improving the performance of your strategic suppliers or partners.

We look forward to you – look forward to long-term valuable customers.