The correct application of the Sales Excellence content promises a sustainable increase in professionalism in sales with a holistic effect within your company directed at your existing and potential customers.
This is not simply said (written), but is based on...
A call for reflection and prudence with a tribute to our thought leaders.
Not everything that constantly comes up on the “strategy market” is actually new in terms of content. If you follow the traditional and social media closely, I...
Since I reject a derivation of the goals of brand strategies according to the brand functions due to the more superficial view, a derivation of the goals is done via brand theories.
Brand theories as a basis for the formulation...
Overview of brand strategies.
With the contribution “Significance of brands” it was stated that companies have to refine and deepen the brand idea. For this purpose, specifically selected brand strategies are to be implemented in a process, taking into account...
Companies are subject to constant change. If we look at the past decades, markets have become narrower, i.e. fragmented into smaller and smaller segments, and at the same time more transparent for those who demand them, as a result...
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